Note: Chime rebranded to Lofty in 2023. Same platform, new name.
Bottom line: Chime/Lofty is a feature-rich platform with AI assistant, power dialer, and IDX websites—all for $400-600/month. Esgrow focuses solely on AI lead scoring for $29/month. Choose based on what you actually need.
| Feature | Esgrow | Chime/Lofty |
|---|---|---|
| Starting Price | $29/mo | $400-600/mo |
| Setup Fee | $0 | $500+ |
| Contract | Month-to-month | 6-12 months |
| AI Lead Scoring | ✅ Yes | ✅ Yes |
| AI Text Assistant | ❌ No | ✅ Yes (auto-qualify) |
| Voice Notes | ✅ Yes | ❌ No |
| Power Dialer | ❌ No | ✅ Yes |
| IDX Website | ❌ No | ✅ Yes |
| Team Management | ❌ No | ✅ Yes |
| Setup Time | 10 minutes | 1-2 weeks |
| Best For | Solo agents | Teams + high-volume |
Chime (now Lofty) is one of the most feature-packed real estate platforms. It includes:
It's a premium all-in-one solution competing with BoomTown, kvCORE, and Sierra.
Chime's pricing varies by plan and negotiation:
| Plan | Monthly Cost | Typical Users |
|---|---|---|
| Growth | $400-500/mo | Solo agents + small teams |
| Pro | $550-700/mo | Teams wanting AI assistant |
| Enterprise | $1,000+/mo | Brokerages |
Plus: Setup fee ($500+), possible per-user fees for teams, and optional add-ons (dialer minutes, extra AI credits).
Annual cost for solo agent: $5,300-$7,000+
Esgrow annual cost: $348-$588
Chime's standout feature is their AI assistant. Here's how it works:
This is genuinely powerful for high-volume lead generation. If you're getting 50+ leads/month from paid ads, the AI saves hours of qualification.
But here's the thing: If you're getting 10-20 leads/month from sphere and Zillow, you can text them yourself in 5 minutes. The AI assistant ROI only works at scale.
Chime probably isn't worth it if:
Consider Chime if:
Esgrow takes a different approach: do fewer things, do them well.
For $29/month:
No AI texting. No power dialer. No IDX website. But if you don't need those, why pay $400/month for them?
Solo agent doing 12 deals/year at $10k commission ($120k GCI):
| Chime | Esgrow | |
|---|---|---|
| Annual cost | $5,500 | $348 |
| % of GCI | 4.6% | 0.3% |
| Additional deals needed to justify | 0.5 extra deals | Nearly free |
Chime can justify itself if the AI books you 1 extra deal you wouldn't have gotten. But that's a big "if" for most agents.
How much does Chime CRM cost in 2026?
Chime (now Lofty) costs $400-600/month for most agents. Team and enterprise plans can exceed $1,000/month. There's typically a setup fee and minimum contract term.
Is Chime the same as Lofty?
Yes. Chime rebranded to Lofty in 2023. It's the same platform with the same features. If you see Lofty.com, that's Chime's new name.
Does Chime have an AI assistant?
Yes. Chime/Lofty has an AI assistant that can qualify leads via text and schedule appointments. It's one of their premium features.
What's the best Chime alternative for solo agents?
Esgrow is a popular Chime alternative for solo agents at $29/month. It offers AI lead scoring without the enterprise pricing.
Is Chime worth $500/month?
For teams doing 20+ deals/year with high lead volume, Chime can be worth it. For solo agents doing 8-15 deals, simpler CRMs often make more sense financially.
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Start Free Trial →Last updated: March 2026
Related comparisons: Esgrow vs Follow Up Boss | Esgrow vs kvCORE | Esgrow vs Sierra | Esgrow vs BoomTown