Esgrow vs Lofty (2026)

Q: How much does Lofty cost compared to Esgrow?

Lofty (formerly Propertybase) costs $449-$799/month with $500-1,000 setup fees and annual contracts. Esgrow costs $29/month with no setup fees or contracts.

Last updated: March 2026

TL;DR: Lofty (formerly Propertybase) is an all-in-one platform for teams with $449-799/mo pricing. Esgrow is $29/mo, focused on the CRM features solo agents actually use. You'll save $5,000-9,000/year switching to Esgrow.

Esgrow

$29

/month • No setup fee

Lofty

$449-799

/month + $500-1,000 setup

Quick Comparison

Feature	Esgrow	Lofty
Monthly Price	$29	$449-799
Setup Fee	$0	$500-1,000
Contract Length	Monthly	Annual
Contact Management	✓	✓
Visual Pipeline	✓	✓
AI Lead Scoring	✓	✓
Gmail Sync	✓	✓
Zillow/Realtor.com Import	✓ Auto	✓
Drip Campaigns	✓	✓
IDX Website	✗	✓
Built-in Dialer	✗	✓
Team Management	Basic	✓ Advanced
Marketing Automation	Email only	✓ Multi-channel
Mobile App	✓ PWA	✓ Native
Annual Cost (Solo)	$348	$5,388-10,588

What is Lofty?

Lofty (rebranded from Propertybase in 2022) is an all-in-one real estate platform that combines CRM, IDX website, marketing automation, and team management. It's designed for teams and brokerages running significant lead generation operations.

Lofty's strength is the integrated ecosystem—everything connects out of the box. But that integration comes at a premium price that makes sense for teams, not solo agents.

The Real Cost Breakdown

Lofty pricing structure:

Core plan: $449/month — CRM + basic website
Team plan: $599/month — Adds team features
Enterprise: $799+/month — Full platform
Setup fee: $500-1,000 one-time
Contract: Annual (paid monthly or upfront)
Per-user fees: Additional charges for team members

Annual cost for a solo agent:

Lofty Core: $5,388/year + setup = ~$6,000 first year
Esgrow: $348/year, no setup
Savings: $5,000-6,000/year

When Lofty Makes Sense

Lofty is genuinely good for:

Teams of 5+ that need centralized lead routing
Brokerages wanting one platform for everyone
Heavy advertisers running $5k+/mo in lead gen
Agents who need IDX and don't want to manage separate tools

When Esgrow is the Better Choice

You'll do better with Esgrow if:

You're a solo agent or small team (1-3 people)
You already have a website or don't need IDX
You want to keep costs low while building your business
You only need core CRM features—contacts, pipeline, follow-up
You hate being locked into annual contracts

The IDX Question

Lofty's biggest selling point is the integrated IDX website. But here's what agents don't always realize:

Separate IDX costs $50-150/mo from providers like IDX Broker or Showcase IDX
Esgrow ($29) + IDX ($100) = $129/mo vs Lofty's $449/mo
Many agents get leads from portals (Zillow, Realtor.com) not their own site
If you're using Zillow Premier Agent, you may not need IDX at all

Migration from Lofty to Esgrow

Step 1: Export contacts from Lofty (Settings → Data → Export)

Step 2: Sign up for Esgrow (2 minutes)

Step 3: Import CSV to Esgrow (Settings → Import)

Step 4: Connect Gmail for email sync

Done. Most agents complete migration in under 30 minutes.

The Verdict

Lofty is a powerful platform—for teams with budget to match. If you're spending $6,000+/year on CRM and not using the IDX website or team features, you're paying for software you don't need.

Esgrow gives you the CRM essentials at $29/mo. Save the difference and invest it in leads or marketing.

Try Esgrow Free →

No credit card required. Import your contacts in minutes.

FAQs

How much does Lofty cost compared to Esgrow?

Lofty costs $449-799/month with $500-1,000 setup fees and annual contracts. Esgrow costs $29/month with no setup fees or contracts.

Is Lofty the same as Propertybase?

Yes. Propertybase rebranded to Lofty in 2022. The platform combines CRM, IDX website, and marketing automation in one package aimed at teams.

Can I switch from Lofty to Esgrow?

Yes. Export your contacts from Lofty as a CSV and import them into Esgrow in minutes. Our Gmail sync imports your communication history automatically.

Does Esgrow have Lofty's IDX website features?

Esgrow focuses on CRM and lead management, not IDX websites. Many agents pair Esgrow with a separate IDX provider for a fraction of Lofty's all-in-one cost.

Why do agents leave Lofty?

Common complaints include high costs ($5,000-10,000/year), long contracts, complex interface with unused features, and slow support. Solo agents often find it overkill.

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