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Lead Response ROI Calculator

See how much revenue you're losing with slow follow-up

From all sources (Zillow, website, referrals, etc.)
Your typical commission per closed deal
How fast do you typically respond to new leads?
What % of leads become clients?

Your Lead Response Analysis

Current monthly closings
0.4
deals/month
Current annual revenue
$38,400
from lead sources
With 5-min response
0.8
deals/month
Improved revenue
$76,800
with faster response
$38,400
You're leaving on the table annually by not responding in 5 minutes
Key insight: Agents who respond within 5 minutes are 100x more likely to connect with leads than those who wait 30 minutes.

How we calculate this

Based on research from Lead Response Management Study and InsideSales:

  • Leads contacted within 5 minutes are 21x more likely to qualify than those contacted after 30 minutes
  • Response after 1 hour: conversion drops by 60%
  • Response after 24 hours: only 5% of original conversion potential
  • We apply these multipliers to your current conversion rate to estimate potential improvement

Respond to leads in seconds, not minutes

Esgrow auto-imports leads from Zillow and Realtor.com so you can respond instantly from your phone.

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