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Facebook Real Estate Lead Response Time Guide

April 24, 2026 · 8 min read

Short answer: Facebook leads need fast context restoration. Your first reply should reference the ad promise and ask one easy stage question.

Facebook-specific problem

Scripts by ad type

MomentUse this
Buyer list adSaw your request for the [area] home list. Are you actively looking now or just tracking prices?
Home value adI can help with a rough value. Are you thinking of selling this year, or just curious?
Open house adAre you trying to see that property, or would similar nearby homes help too?

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