5 Follow Up Boss Alternatives That Cost Less

Updated February 2026 · 6 min read

Follow Up Boss is great. But at $69/month (and that's just the starting price), it's not cheap—especially if you're a solo agent or just getting started.

The good news? There are solid alternatives that won't break the bank. Here are 5 CRMs that offer similar functionality at a lower price point.

      💡 Quick math: Switching from FUB ($69/mo) to a $29/mo CRM saves you $480/year. That's a nice closing gift for a client.
    

1. Esgrow — $29/mo

Best for: Solo agents who want AI features

$29/mo Save $480/year vs FUB

Esgrow is purpose-built for independent agents. The standout feature is AI lead scoring—it automatically ranks your leads so you know who's worth calling first.

What you get:

AI-powered lead scoring
Drip campaigns & SMS
Gmail & Calendar sync
Pipeline with GCI projections
Transaction checklists

What you don't get: Zillow/Realtor.com direct integration (you can still import via email forwarding or CSV)

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2. LionDesk — $25/mo

Best for: Agents who love video texting

$25-99/mo

LionDesk's claim to fame is video texting—you can send quick video messages to leads. If that's your style, it's hard to beat.

Pros: Affordable entry tier, video texting, power dialer

Cons: Confusing pricing, some users report bugs

3. Wise Agent — $49/mo

Best for: Agents who want all-in-one

$49/mo

Wise Agent has been around for 20+ years. It includes transaction management, which FUB charges extra for.

Pros: Unlimited contacts, transaction management included

Cons: Dated interface, steep learning curve

4. IXACT Contact — $40/mo

Best for: Part-time agents

$40/mo

Simple and straightforward. Good for agents who don't need all the bells and whistles.

Pros: Easy to use, good customer support

Cons: Limited automation, basic reporting

5. Pipedrive — $14/mo

Best for: Agents who want flexibility

$14-99/mo

Pipedrive isn't real estate-specific, but it's a solid general-purpose sales CRM that many agents use.

Pros: Very affordable, great pipeline view, lots of integrations

Cons: Not built for real estate, no drip campaigns in basic tier

Feature Comparison

Feature	FUB ($69)	Esgrow ($29)	LionDesk ($25)
AI Lead Scoring	❌	✅	❌
Drip Campaigns	✅	✅	✅
SMS/Texting	✅ (extra)	✅	✅
Video Texting	❌	❌	✅
Zillow Sync	✅	Via email	✅
Transaction Mgmt	Extra $	✅	❌

So Which Should You Choose?

Here's my honest recommendation:

Stick with Follow Up Boss if: You're doing 30+ transactions/year and need the Zillow direct integration
Switch to Esgrow if: You want AI lead scoring without the $69/mo price tag
Try LionDesk if: Video texting is important to your workflow
Go with Wise Agent if: You want transaction management built-in

The best advice? Take advantage of free trials. Most of these offer 14-30 days free. Try 2-3 and see what fits your workflow.

Ready to try Esgrow?
14-day free trial. No credit card required. Cancel anytime.

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Have questions? Email us at hello@getesgrow.com — we're happy to help you find the right CRM, even if it's not ours.