How to Switch CRMs Without Losing Leads

A step-by-step migration guide for real estate agents (2026)

Switching CRMs feels scary. You've got years of contacts, notes, and deal history. What if you lose something?

Good news: you won't. With the right process, you can switch CRMs in under an hour and keep everything intact.

This guide covers migration from Follow Up Boss, kvCORE, LionDesk, BoomTown, Wise Agent, Top Producer, and any other CRM that exports to CSV.

Time required: 30-60 minutes
Difficulty: Easy (if you can use email, you can do this)
Risk of data loss: Near zero if you follow these steps

Why Agents Switch CRMs

Before we dive in, you're probably here for one of these reasons:

Whatever your reason, the migration process is the same.

Before You Start: What Transfers (and What Doesn't)

✅ Transfers Easily

⚠️ May Need Extra Work

❌ Usually Doesn't Transfer


Step-by-Step Migration

1 Export Contacts from Your Current CRM

Every CRM has an export function. Here's where to find it:

CRMExport Location
Follow Up BossAdmin → People → Export (top right)
kvCOREContacts → All Contacts → Export
LionDeskContacts → Bulk Actions → Export
BoomTownSettings → Data → Export Contacts
Wise AgentContacts → Export → CSV
Top ProducerContacts → Tools → Export
Chime/LoftyCRM → Contacts → Export
SierraContacts → Export All

Download the CSV file to your computer. Don't skip this step—this file is your backup.

2 Review Your Export

Open the CSV in Excel or Google Sheets. Check that you have:

Common issue: Notes might be split across multiple columns or combined in one. That's fine—you can clean this up or most CRMs handle it on import.

3 Clean Your Data (Optional but Recommended)

This is a good time to clean up your database:

A clean database = a faster new CRM.

4 Set Up Your New CRM

Create your account on the new CRM. Before importing:

This takes 5-10 minutes for simple CRMs, longer for complex setups.

5 Import Your Contacts

Most CRMs have an "Import" or "Upload CSV" option in Settings or Contacts.

During import, you'll "map" columns:

Take your time here. Correct mapping = clean data in your new CRM.

6 Verify Your Data

After import, spot-check:

If something looks wrong, most CRMs let you delete the import and try again.

7 Set Up Integrations

Reconnect your tools:

This is usually the longest step (15-30 minutes) but only done once.

8 Rebuild Automations

If you had drip campaigns or automations in your old CRM:

This is a good time to simplify—most agents have too many automations that rarely fire.


CRM-Specific Export Guides

Exporting from Follow Up Boss

  1. Go to Admin → People
  2. Use filters to select contacts (or leave blank for all)
  3. Click "Export" in the top right
  4. Choose "Export All Fields" for complete data
  5. Download the CSV when ready (you'll get an email)

Exporting from kvCORE

  1. Navigate to Contacts → All Contacts
  2. Click the export icon (arrow pointing out)
  3. Select all fields you want to include
  4. Choose CSV format
  5. Download when processing completes

Exporting from LionDesk

  1. Go to Contacts
  2. Click "Bulk Actions" → "Export"
  3. Select "All Contacts" or use filters
  4. Choose fields to export
  5. Download CSV

Exporting from Wise Agent

  1. Click Contacts in main menu
  2. Click "Export" button
  3. Select CSV format
  4. Choose which fields to include
  5. Download file

FAQ

Will I lose my contacts when switching CRMs?
No. All major CRMs allow CSV export. Your names, phones, emails, and notes will transfer.

How long does it take to switch CRMs?
30-60 minutes for most agents. Export (5 min), import (10 min), verify (15 min), integrations (30 min).

Can I switch while under contract?
Yes. Set up your new CRM anytime. Use both during transition if needed. Cancel old one when contract ends.

What about my email history?
Email history usually lives in Gmail/Outlook, not your CRM. When you connect email to your new CRM, it often pulls in recent history automatically.

What if I have 10,000+ contacts?
Same process, just takes a bit longer to export/import. Consider cleaning before import—do you really need all 10,000?

What about deals in progress?
Export deals/transactions separately if your CRM allows. Otherwise, manually recreate active deals in your new pipeline. There shouldn't be many active at once.


Ready to Switch?

If you're looking for a simpler, more affordable CRM with AI lead scoring, try Esgrow.

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Last updated: March 2026

Related: Esgrow vs Follow Up Boss | Esgrow vs kvCORE | Best Free CRMs 2026