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Real Estate Lead Follow-Up KPIs
April 24, 2026 · 8 min read
Short answer: The best KPIs measure whether paid leads are being rescued: response time, source context captured, next action set, and follow-up completed.
Core KPIs
- median first response time
- % responded inside 5 minutes
- % with source/property context
- % with next action set
- day-1 and day-3 follow-up completion
- conversation rate by source
What not to overvalue
- raw lead count without response time
- CRM activity count without outcomes
- open rates on generic drips
Related portal lead rescue guides
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