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Real Estate Paid Lead ROI Tracking
April 24, 2026 · 8 min read
Short answer: Paid lead ROI is not only cost per lead. Track source, response time, conversation rate, appointment rate, closing rate, and slow-follow-up leakage.
Metrics to track
- cost per lead
- first response time
- conversation rate
- appointment rate
- closing rate
- slow-follow-up percentage
- lost opportunity estimate
Free calculator
Use the Portal Lead Loss Calculator to estimate the cost of slow response before judging source quality.
Related portal lead rescue guides
Rescue paid portal leads before they go cold
Esgrow turns Gmail lead chaos into a prioritized follow-up queue for solo agents buying Zillow, Realtor.com, Facebook, Google, and website leads.
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