98%

of text messages are opened (vs 20% for email). Text is the fastest way to reach leads—if you do it right.

Most agents send generic texts that get ignored. These templates are different—they're based on what actually gets responses in 2026.

🔥 New Lead Response (Speed to Lead)

Responding within 5 minutes increases conversion by 21x. These templates get you there.

1. Zillow/Realtor.com Lead

Hey [Name]! I saw you were checking out [address/neighborhood]. I'm [Your name], the listing agent. Quick Q - are you working with an agent yet, or would you like me to set up a showing? 🏠

2. Website Inquiry

Hi [Name], this is [Your name] from [brokerage]. Thanks for reaching out about homes in [area]! What's your ideal move-in timeline - pretty flexible or is there a specific date you're aiming for?

3. Open House Follow-Up (Same Day)

Hey [Name]! Great meeting you at [address] today. What did you think of the place? If it's not quite right, I have a few others in mind that might work better.

4. Referral Lead

Hi [Name], [Referrer] mentioned you're looking for a home in [area] - she speaks very highly of you! I'd love to help. Are you free for a quick call this week to chat about what you're looking for?

5. Facebook/IG Ad Lead

Hey [Name]! I saw you clicked on that [property type/area] ad. Perfect timing - there's actually a really nice one that just hit the market. Want me to send you the details?

📱 Follow-Up Messages

When they haven't responded to your first text. Avoid "just checking in"—provide value or ask easy questions.

6. After No Response (Day 2)

Hey [Name], not sure if my text went through yesterday 😅 Still happy to help with your [city] home search if you're interested. No pressure either way!

7. Market Update Hook

Hey [Name], heads up - [neighborhood] just got 3 new listings under $[price]. Want me to send them over, or have you found something already?

8. The Direct Ask

[Name], quick check-in: still looking in [area]? If plans changed, no worries at all - just want to make sure I'm not bugging you!

9. The Pattern Interrupt

Hey [Name] - random question. Are you still thinking about [city], or has your search taken you somewhere else? Either way, just curious how things are going.

10. The Soft Close

Hi [Name], I'll keep this short - I'm clearing out my list this week. Should I keep you on for [area] updates, or should I take you off? Totally up to you 👍

🏡 Showing Coordination

11. Showing Confirmation

Hi [Name]! Just confirming our showing tomorrow at [time] for [address]. I'll meet you there. Text me if anything changes. See you then! 🔑

12. Day-Of Reminder

Hey [Name], quick reminder - we're on for [address] today at [time]. Parking is [street/driveway]. I'll be in a [color] car. See you soon!

13. Post-Showing (Same Day)

Hey [Name], thanks for coming out today! What did you think of [address]? I'd love to hear your honest take - good, bad, or "meh" 😊

14. Multiple Showing Schedule

Hey [Name], I lined up 4 showings for Saturday: • 10am - [address 1] • 11am - [address 2] • 12:30pm - [address 3] • 2pm - [address 4] Does this work? I can adjust times if needed!

📊 Listing Updates & Hot Properties

15. New Listing Alert

🚨 [Name], this just hit the market and made me think of you: [beds]/[baths] in [neighborhood] for $[price]. It matches what you were looking for. Want to see it before it goes under contract?

16. Price Drop Alert

Hey [Name], remember [address] we looked at? Just dropped from $[old] to $[new]. Might be worth another look if the price was the issue. Want me to set something up?

17. Back on Market

Hey [Name], interesting one - [address] just came back on the market (buyer financing fell through). It's priced at $[price] now. Interested in making a move?

18. Off-Market Opportunity

Hey [Name], I just heard about a property coming to market next week in [neighborhood] - [beds]/[baths], $[price range]. Owner wants a quiet sale. Want first look before it hits MLS?

⏰ Long-Term Nurture

For leads not ready now but might be in 6-12 months. Stay top of mind without being annoying.

19. Quarterly Check-In

Hey [Name], hope things are going well! Just wanted to check in - any changes on the home search front, or still waiting for the right time?

20. Market Milestone

Hi [Name], quick FYI - [city] home prices just hit their lowest point in [X] months. If you're still thinking about buying, the timing is getting interesting. Let me know if you want to chat!

21. Anniversary Text

Hey [Name], I realized it's been about a year since we first connected about your home search. Things still on hold, or has something changed? Would love to catch up!

22. Holiday/Seasonal

Hey [Name], hope you're having a great [holiday]! If you're still thinking about [city] for 2026, I'm around and happy to help whenever you're ready. No rush at all 🙌

🏷️ Seller Communication

23. Showing Request

Hi [Name], we have a showing request for [address] tomorrow at [time]. Are you able to have the house ready? Let me know and I'll confirm with the buyer's agent.

24. Showing Feedback

Hey [Name], just finished the showing. Buyers really liked [positive]. They mentioned [feedback]. I'll send you a full update tonight. Overall, good showing! 👍

25. Weekly Listing Report

Hi [Name], quick weekly update on [address]: • Online views: [X] • Showing requests: [X] • Days on market: [X] Want to chat about strategy, or all good? Happy to adjust if needed.

Texting Rules to Follow

⚠️ Compliance matters: Always get consent before texting (inquiry = consent for related follow-up). Never text before 8am or after 9pm local time. Include opt-out instructions if sending automated texts.

Do:

Don't:

Save These Templates in Your CRM

Manually typing these every time is slow. A good CRM lets you save templates and send with one click.

Esgrow includes 15+ pre-built text templates for real estate, plus drip campaigns that send automatically when leads go cold.

25 Real Estate Text Message Templates That Get Replies