Zillow Lead Text Message Scripts

April 24, 2026 · 8 min read

Short answer: The best Zillow text messages are short, property-specific, and easy to answer. The goal is to start a useful conversation before the lead forgets which agent replied.

First-response scripts

Moment	Use this
Tour request	Hey [Name], saw your Zillow request on [address]. Do you want to see that one specifically, or should I pull a few similar options too?
Details request	Happy to help with [address]. Are you mainly checking price/details, or thinking about a showing?
Relocation buyer	Saw your Zillow inquiry in [area]. Do you already know the neighborhood, or would a quick area comparison help?

Follow-up rules

mention the property or area
ask one question only
offer a clear next step
log the reply in your lead queue

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