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Zillow Text Scripts: 5-Minute Follow-Up Messages
Updated May 30, 2026 · 8 min read
Short answer: the best Zillow text scripts are short, property-specific, and easy to answer. Mention the listing or area, ask one question, and move the lead into a follow-up queue if they do not reply.
Zillow leads usually arrive with context: a property, area, showing request, or saved-search signal. Your first text should use that context. If the message sounds like a generic drip, the lead has no reason to respond.
First-response Zillow text scripts
| Situation | Text script |
|---|
| Tour request | Hey [Name], saw your Zillow request on [address]. Do you want to see that one specifically, or should I pull a few similar options too? |
| Details request | Happy to help with [address]. Are you mainly checking price/details, or thinking about a showing? |
| Broad search | Saw your Zillow inquiry around [area]. Are you focused on that neighborhood, or still comparing a few areas? |
| Relocation buyer | Hey [Name], saw your Zillow inquiry in [area]. Do you already know the neighborhood, or would a quick area comparison help? |
If you called and got voicemail
“Hey [Name], just tried you about [address]. I can send the details here — are you looking to tour it, or just checking availability?”
“Quick note on [address]: I can help confirm status and similar homes nearby. Want me to send a short list?”
Second-touch scripts
“Still happy to help with [address]. If that one is not the right fit, I can send 3 similar options in [area].”
“Do you want me to check whether [address] has any showing windows this week?”
Close-the-loop scripts
“I do not want to bug you — should I close the loop on [address], or would a few similar homes still help?”
“Last quick check: are you still looking in [area], or has your search changed?”
Rules for better Zillow replies
- reference the property, area, or request type
- ask one question only
- avoid long intro paragraphs
- offer a concrete next step: showing, details, or similar homes
- log every reply and no-reply in your lead queue
Workflow tip: scripts only work if the lead is visible quickly. Pair these messages with a
5-minute Zillow response workflow so alerts do not sit unnoticed in Gmail.
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