10 Best Real Estate CRMs for Solo Agents in 2026
Most real estate CRM reviews are written to rank well, not to help you pick the right tool. This one is different.
We tested every major CRM on this list and talked to solo agents who use them daily. The verdict might surprise you: the most expensive CRM is rarely the right one for independent agents.
Quick Comparison Table
| CRM | Price/mo | AI Scoring | Best For |
|---|---|---|---|
| Esgrow | $29 | ✅ Yes | AI-forward solo agents |
| Follow Up Boss | $69 | ❌ No | Teams (5+ agents) |
| LionDesk | $25–$99 | ❌ No | Budget solo agents |
| Wise Agent | $49 | ❌ No | Feature-heavy workflows |
| kvCORE | $500+ | Partial | Brokerages |
| Real Geeks | $299+ | ❌ No | IDX + CRM combos |
| Lofty (Chime) | $400+ | Partial | Teams with websites |
| HubSpot (RE) | $0–$800 | ❌ No native | Tech-savvy agents |
| Salesforce RE | $75+ | Partial | High-volume teams |
| CINC | $500+ | ❌ No | Lead-gen heavy brokerages |
The Full Reviews
1. Esgrow Best for Solo Agents
$29/month · 14-day free trial
Esgrow is purpose-built for independent agents who want AI to do the prioritization work. Import your leads and the AI scores each one 1–100 based on engagement signals. You open the app and immediately know who to call.
Standout features: AI lead scoring (1–100), voice notes with AI parsing (speak after showings, AI extracts key data), Gmail + Google Calendar sync, drip campaigns, pipeline with GCI projections.
Honest limitation: No built-in IDX website, no video email. Team features are limited — this is optimized for solo agents.
2. Follow Up Boss
$69/month (solo) · No free trial
Follow Up Boss is the market leader for real estate teams. It has deep integrations with every major lead source, robust action plans, and a large ecosystem of third-party tools.
Where it falls short for solo agents: It was built for teams. The $69/mo solo price buys you features designed for multi-user workflows you'll never use. No AI scoring — you still have to manually decide who to call.
Note: Zillow acquired Follow Up Boss in 2023, which has made some agents uneasy about data privacy and long-term direction.
3. LionDesk
$25–$99/month · Free trial available
LionDesk is one of the most affordable options with a solid feature set: email, SMS, video email, and drip campaigns. It's been around since 2014 and has a large user base.
Honest take: The UI feels dated compared to newer tools. No AI lead scoring. Video email is a genuine differentiator if that's core to your prospecting style.
4. Wise Agent
$49/month · Free trial available
Wise Agent is the feature-richest option at its price point. Transaction checklists, landing pages, drip campaigns, and team tools are all included. Known for excellent customer support.
Honest take: The interface is functional but older-looking. No AI lead scoring. Can feel overwhelming if you just want a simple CRM — the depth is both a strength and a weakness.
5. kvCORE
$500+/month · Demo only
kvCORE is the dominant platform for brokerages. IDX website, lead generation, Smart CRM, and full team management. If your brokerage provides it for free, use it.
Honest take: Completely wrong pricing for solo agents. You're paying for brokerage infrastructure that doesn't apply to you. The per-agent cost makes sense when spread across 20+ agents.
6. Real Geeks
$299+/month
Real Geeks combines an IDX website with a built-in CRM. If you need both in one package and do a lot of organic lead generation through your website, it can justify the price.
7. Lofty (formerly Chime)
$400+/month
Lofty rebranded from Chime and offers an AI-powered platform with IDX website, lead gen, and CRM. Their AI features are more marketing than substance for solo use cases.
8. HubSpot (with Real Estate Templates)
Free–$800+/month
HubSpot's free CRM is genuinely powerful but not real estate-specific. Tech-savvy agents who are willing to customize it can build an excellent system. The free tier is surprisingly capable.
9. Salesforce (Real Estate Edition)
$75+/month
Salesforce is the enterprise standard. Infinitely customizable, extremely powerful, and extremely complex. Most agents who try it end up abandoning it within 90 days because the setup overhead is enormous.
10. CINC
$500+/month
CINC is a lead generation + CRM platform with paid advertising management built in. Only makes sense if you're spending heavily on lead gen and want it managed in one place.
How to Choose the Right CRM
The right CRM depends on one honest question: What is your actual bottleneck?
- Too many leads, don't know who to call? → Esgrow (AI lead scoring)
- Need a team CRM with robust action plans? → Follow Up Boss
- Need video email + SMS on a budget? → LionDesk
- Need the most features for the price? → Wise Agent
- Need IDX website + CRM together? → Real Geeks or kvCORE (if brokerage-provided)
- Just getting started, minimal budget? → HubSpot free tier